Unilever
Online brand
Unilever had just launched a new brand, and they needed a way to communicate it to an internal audience. Rather than taking the traditional approach of creating a static PDF, our solution was to build a digital brand book which could evolve as the brand did.
Client : Unilever
Agency : Symphony Talent
Role : Creative Direction / UX
The clean UI and simple navigation allowed users to jump straight to the section they needed rather than have to find it in a large document.
Communicating the brand purpose mission and vision was key to ensuring consistent communications globally.
A breakdown of the brand pillars showed how to dial up and down certain messages for an external audience.
Easily downloadable assets were included to avoid having to visit multiple sites.
There were even instructions on how to create their own assets if they didn't have access to a third party agency.
