The challenge from Santander was to create a campaign aimed at attracting Cyber security candidates to help deal with the security threats their customers face every day. Cyber criminals are using increasingly clever tactics to try and steal peoples data, and their cyber security experts needed to identify those tactics in order to protect the customers.
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The solution ‘See more with Santander’ aimed to visually show some of the everyday items we all take for granted which can be used by criminals to steal information. A hidden layer on all communications showed the potential threat and the reasons why they need to hire more experts. Using a combination of tactics our message would be revealed.

Including Augmented Reality print ads.

Client : Santander (Pitch)
Agency : AIA Worldwide
Role : Creative Director / Art Director