Co-op
Corners
Our challenge was to show all the amazing work Co-op do in the local community. The solution. We took inspiration from the many blue plaques on the side of buildings showing their heritage, and put a modern spin on it. The idea was to create cubes or 'corners' which we suggested we put on the side of buildings in the surrounding areas of Co-op shops showing where Co-op have had a helping hand bringing a community event to life.
Client : Co-Op (Pitch)
Agency : AIA Worldwide
Role : Creative Director / Art Director
We suggested using a Google maps API to show the locations of the buildings lucky enough to have a Co-op corner.
You could interact with the map and watch videos from the events as well as interviews with store managers already doing the role.
We also suggested an outdoor installation where passers by could interact with maps from their local area, as well as live streamed content from social.
We also wanted to highlight some of the great things Co-op were doing in their local communities through simple press ads in their local newspapers.
