BA
Earn your wings
British Airways needed to hire a number of people in to their cabin crew roles. Due to oversubscription of roles, we needed a way to filter out candidates. Through the solution 'Earn your wings' we needed to portray the toughness, excitement and reality of a cabin crew role – giving our target audience a more authentic picture of what the role entails, at the same time as providing them with true and believable propositions to join.
Client : British Airways
Agency : AIA Worldwide
Role : Creative Direction
Collateral drove candidates to an online challenge. Earn your wings.
The online challenges were split in to four key areas.
Pre-flight
Can you spot the errors which need rectifying before the plane takes off?
Pre-flight
A memory based quiz in which you had to memorise where certain people were sitting on a flight.
In an emergency
Can you complete the following paragraphs using the words highlighted?
Completion
Upon completing a section you would be awarded a medal, and given the chance to share your progress on your social channels.
