Accenture
Mission control
We needed to raise awareness of a bootcamp Accenture were running to help boost their graduate intake. The bootcamp was called Mission control and our task was to create a buzz amongst students, and drive applications for the event.
Our campaign centred around cardboard engineered record players which were strategically hidden around target universities. The record players contained a vinyl which revealed a unique URL when played at the correct speed.
Client : Accenture
Agency : AIA Worldwide
Role : Creative Direction / Art Direction
The vinyls came in a cardboard sleeve which gave simple assembly instructions.
Once the message on the vinyls was deciphered, it drove candidates to a sign up page which lived on Accentures website. To spread the message even further there was a Mini missions page where candidates could nominate their friends.
To ensure they were engaging the Mini missions were centred around the things that annoyed students the most, from not doing the washing up, to listening to terrible music.
The Mini missions were turned in to short films which you could send to your friends which would eventually drive them back to the website to sign up themselves.
