Accenture needed to raise awareness of their careers to the next generation of talent. The key message we needed to communicate was one of development opportunities. We needed to do something which was bold and stood out from the competitors at careers fairs. The solution 'Evolve yourself' centred around an  oxygen bar experience. Building on the idea that oxygen helps you to think faster and better. Students were given tasks to do before and after taking the oxygen, to see if they performed better. It was a great way to bring our message to life and put Accenture at the front of peoples minds.

Client : Accenture
Agency : AIA Worldwide
Role : Creative Direction / Art Direction