Accenture
Brains behind IT
In collaboration with Accenture Singapore. We were tasked with developing a campaign to raise awareness of the digital capabilities within the business to a tech savvy audience. In order to do this. We created a 'learn to code' website which appealed to mindsets of those who might be considering a role within a digital business.
Client : Accenture (Singapore)
Agency : AIA Worldwide
Role : Creative Direction / Strategy / UX / UI
The website took users through the basics of code including a useful jargon buster.
After learning the basics, The website took the user through a step by step guide which included everything from building a background and setting their own header and paragraph styles.
Which eventually guided them to a page where they could customise their own robot
using code.
Upon completion they were able to share their creation in their social channels.
We also built a code playground where users could put what they learnt to
the test.
A bonus page featured a personality quiz which matched the users to Accenture employees.
